Here is a theory. There have been quite a lot of rumours about a new “iPhone 6C” which ought to have the 6’s internals in a brand new 4" plastic body. However, with no parts leaks this late into summer, the existence of this model is not a given. (side note: there are no leaks for the iPhone 6S plus out either)
We know that Apple has already broken the pattern of older devices moving down the price range with the 5C. I think this year the pattern could be broken again.
After the iPhone 5C was introduced, the Internet was swamped with articles describing how much of a flop it was. The reality is that most people who buy iPhones in October buy the latest and beefiest one.
So, what if Apple introduced the new, plastic, iPhone 6C in September but only made it available in shops in December for the holidays? This would give them approximately until October to ramp up the production, which would explain the lack of the leaks.
Not only would they protect themselves. But they would also get an excuse for the lower number of phones sold.
Well, first predition, first failure. My score so far: 0 out of 1.